Advanced valorisation

What
Training that takes place over three afternoons where you work on your own case together with colleagues and experts from your domain. With a moderator and these experts you follow the full valorisation process throughout the entire program. During these afternoon sessions guidance is offered so you can continue making progress.

Goal
How do I obtain financing for my research? How do I find external partners? How do I valorise my research? Looking for the answer to (any of) these questions, and want to start actively pursuing those answers? This training offers you a structured traject resulting in a concrete offering for commercial industry and social organisations.

Step 1: Proposition
How do you translate your knowledge into an attractive offer for social or corporate entities?

After this training you can answer the following 3 questions:

  • Which (social) problem can you help solving using your knowledge and talent?
  • Which parties are prepared to invest time or money to solve their problem?
  • With which offer do you approach these companies?

Every valorisation traject begins by identifying a problem or need for which (a part of) your research is the solution; this solution is “the proposition”.

In the first afternoon of the training we help you with examples and stimulating questions to get you to as many different propositions as possible around the theme of your research. Next we seek the target audience for these propositions: who is experiencing the problem? Which group is the easiest to reach? In closing we consider the form of the offer and how to make a balanced combination of problem and solution. In between the first and second afternoon you decide between the propositions that were created in the first afternoon. Which one resonates with you the most? Which problem would you like to solve the most?

Step 2: Validation
How do you bring your message into conversation with non-academic organisations?

At the end of this afternoon:

  1. You’re ready to reach out to companies and organisations with your pitch.
  2. You know which people inside of which organisations you’re going to contact.
  3. You’re prepared to enter a conversation with these people about the possible applications of your knowledge.

The second afternoon focuses on the translation of your proposition to a package that other people can get excited about. We continue on to making your valorisation-pitch: a short, sharp and powerful message that will attract the attention of your audience. We mandate that someone who isn’t familiar with the field of research, still needs to understand the reason for your solution. We also identify your audience: which individuals inside of other organisations do you need? The golden rule: the more specific the better.

Step 3: Execution
How do you move forward if the first party has expressed interest?

At the end of this afternoon:

  • You can determine the most promising method to valorise your research.
  • You have feedback from different relevant parties about your offer.
  • You have a good overview of the concrete applications of your research and who can help make them happen.

The third afternoon we first discuss the process so far: what are the reactions from the market? What have you learned? After that the focus is on making the next steps: how can we improve our proposition considering this reaction? In closing we specifically take a look at which following steps would be the most useful for you. Where can you expect issues and which people within the knowledge institutions can offer you further support.